No engineering background. A real product anyway.

The method, rules and infrastructure behind two real products. You direct the AI.

Apply for early access See what you get

302rules · 175 traced to a real failure

13tools, wired together

5automated workflows

2products built with it

Proven on two real products before it was offered to anyone.

Both were built with this method. The System is everything those builds taught us.

Mise en Plan home screen: this week’s seven dinners planned, tonight’s recipe, pantry and shopping list — Mise en Plan · AI meal planning ↗Live · 23 households

Skiez the Day home page: a real ski trip priced across three resorts — Skiez the Day · ski trip intelligenceAlpha opens November 1

You decide. AI plans. AI builds. Checks guard the door.

Any role can be a person, an AI, or both.

What you get: everything a modern product runs on, set up on day one.

Your website and appThe screens people use and the logic behind them.Next.js · TypeScript · Node

Database and sign-inStores your users’ data and handles accounts and passwords.Supabase · Prisma

HostingPuts your product on the internet and grows with your traffic.Vercel

Code storage and historyEvery change saved, reviewed and reversible.GitHub · npm

Automatic testingChecks every change before a user ever sees it.Vitest · Playwright

EmailSign-up confirmations and password resets, sent for you.Resend

Passwords and keysOne locked place for every secret.Doppler

AI reviewA second AI reviews each code change against its plan.Claude

2separate copies of your product: one to test, one for users

3required checks before every merge, plus an AI review and a browser test

1locked place for every password and key

302 rules. 13 areas.

You see the areas. Buyers get the rules.

Rule R-001

Write down who decides what, before the first disagreement.

Repo and documentation maintenance39

AI context and constraint33

Work orders and scope28

Branching, promotion and deployment27

Documentation and session continuity26

Diagnosis and incident response25

Roles and decision rights24

Data and schema safety23

Security21

Environments, secrets and infrastructure19

Testing and regression15

Product and user15

Cross-product and porting7

A check catching a real mistake on this site, October 2026.

first run✓ builder-instructions✓ review-cadence✗ closeout-currency — the status document is out of date✓ rules-integrity3 passed, 1 failedafter the status document was updated4 passed, 0 failed

175 of the 302 rules began as something that went wrong.

12 daysProduction frozen. Nobody knew.

20 hoursWaiting on an approval that added nothing.

4 editsTo reverse one decision.

Designed by Doug Styler, who leads product and engineering on both products with this method, and brings over 25 years of IT product development and delivery.

Early access · a handful of places

Be one of the first.

We are still building this with our first founders. You get your idea built as a working app. We learn how to make the kit better.

Places are open now. We reply to every application.

Kit price: $499 one-time, plus sales tax.

Founding fee: $199 plus sales tax, credited in full toward the $499 kit price, and refunded in full if the kit is the reason you do not get live (ask within 90 days). You need a Mac for now; tell us if you use Windows.

Optional support after your app is live: $29 a month, plus sales tax. Async by email; we reply within 2 business days.